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Convert your purchases into AIR MILES® reward miles!

Enrolling in the program is easy

1- Get an AIR MILES® card at the cash register of one of our Rachelle-Béry stores. You can use it immediately! Once you receive your card, visit airmiles.ca to complete your profile or contact AIR MILES at 1-888-AIR MILES.
OR
2- Go to airmiles.ca/enroll, select "I need a card". Fill out your profile and your card will be mailed to you.
No membership fee. No monthly fee. It's free!

Enrolling in the program is easy

1- Get an AIR MILES® card at the cash register of one of our Rachelle-Béry stores. You can use it immediately! Once you receive your card, visit airmiles.ca to complete your profile or contact AIR MILES at 1-888-AIR MILES.
OR
2- Go to airmiles.ca/enroll, select "I need a card". Fill out your profile and your card will be mailed to you. No membership fee. No monthly fee. It's free!

Four natural reasons to join!

Because rewards come quickly!
For every $20 in weekly cumulative purchases, you earn 1 AIR MILES reward mile. Purchase increments are calculated on the price of merchandise before taxes, excluding gift cards.

Because you can pay for your purchases with AIR MILES Cash!
With every 95 reward miles in your AIR MILES Silver balance*, pay $10 on purchases up to $100 per day.

To activate your AIR MILES Silver balance, visit airmiles.ca/silver

Because rewarding you is natural!
AIR MILES® is the program with the widest selection of rewards for every taste:

  • Family activities : (movies, museums, La Ronde)
  • Regional rewards : (ski resorts, water parks, zoo, golf)
  • Merchandise (kitchen accessories, electronics, photography, toys, home decor)
  • Travel

Visit airmiles.ca to redeem your reward miles.
Because reward miles can show up at any time!
Once you have your card, keep it handy every day so you can present it at other AIR MILES partners.

*Visit airmiles.ca/silver for more information. There must be sufficient funds in your Collector Account to redeem reward miles for purchases at participating Sponsors. All rewards offered are subject to the AIR MILES Reward Program Terms and Conditions and may be changed or withdrawn without notice. See terms and conditions at airmiles.ca. TM Trademark of AM Royalties Limited Partnership, used under license by LoyaltyOne, Co. and Sobeys Québec Inc.